The last few years have continued to see a massive explosion of the new genre in the mainstream. The Correspondents played the Bestival main stage on Saturday night right after Ellie Goulding in 2010. In 2011 they supported Blondie at Secret Garden Party.

Rob da Bank ran a 2 hour electro swing special on his BBC Radio 1 show featuring predominantly Freshly Squeezed artists and co-hosted by label boss Nick Hollywood.

White Mink has now curated nights on numerous large-scale festival stages including Glastonbury, Bestival, Secret Garden Party, Larmer Tree, Paradise Gardens, Camp Bestival, Meadowlands, Brighton Fringe, Playgroup, Standon Calling, Thames Festival and a month at the Edinburgh Festival.

The label was behind the launch of the on-going Electro Swing club night at The Book Club in Hoxton and runs White Mink as an on-going live umbrella event with regular nights in both London and Brighton.

The scene has attracted the interest of broadsheet national press with double page features from both The Telegraph and The Independent as well as numerous articles from specialist press like Nude Magazine and The Chap.